
Identity Based Coaching
“We choose our identity like we choose everything else.”
The most effective leaders create organizational cultures that people want to belong to - where they know their contributions matter. A culture focused on the general well-being of everyone. What’s good for the organization, the community and the planet begins with what’s good for all individuals.
In this experiential, Interpersonal Neurobiology* based series of individual and group coaching sessions, we empower leaders to gain awareness of how we all interact and make decisions based on our self-created identity, stories and social conditioning, and how to empower embodied self-awareness to acquire the insight needed to evaluate our thoughts in real time, prior to acting on them.
*Interpersonal Neurobiology: The exploration of the ways in which relationships and the brain interact to shape our mental lives.
The series supports leaders to:
- Shift from “Me” to “We” thinking by moving from a constructed identity that’s centered on the self as limited to the boundaries of our body, to one that includes the sense of being a member of a larger whole
- Acquire the ability and habit to pause and think about how we construct and act on our thoughts through Embodied Self-Awareness
- Gain the potential to elevate their common good, organization-wide cultural attributes into their communities
It begins at the core
Our identity is something we create our entire life. We decide who we are through the stories we tell ourselves, from interacting with others, and how we represent ourselves in the world externally and internally. We’ve each created our own, “Me Brochure,” in our mind, and default to it when we make decisions. But it’s not set in stone. We can construct an identity of self-limitation or possibility… it’s our choice.
We’ll utilize the Me Brochure Assessment to gather data and learn how we choose who we are and how it influences our decisions. We’ll factor in the iEQ9 Integrative Enneagram and analyze, question and reshape our identities into one that better serves us… all of us.
What common good leaders do
They consistently work on their own development and champion developmental learning throughout the culture.
They promote synergy by focusing on the relationships between employees instead of those between leaders and employees and leaders and leaders. They assist and promote individual employees to first connect with each other and work together to achieve what they all need and care about. They work to bring people together in new ways.
Cultural Influence
What happens in our communities, the country and the world influences how we show up at work. And we have little or no control over it. Conversely, how we lead and what kind of organizational culture we create impacts our people in all aspects of their lives. That’s the opportunity.
People who belong to common good cultures bring their work day attitudes and behaviors home, where their organizational values and experiences seep into their home lives, our communities and beyond.
Organizational Outcomes
An organization invested and contributing to the common good and general well-being of everyone, leads to consistently high engagement, improved quality, reduced onboarding costs, less attrition, improved customer satisfaction, improved ability to recruit top talent, improved ability for the people to identify and solve problems as they emerge, and a more deliberately developmental based learning culture.
- Shift from “Me” to “We” thinking by moving from a constructed identity that’s centered on the self as limited to the boundaries of our body, to one that includes the sense of being a member of a larger whole

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